Europe Chooses Reuse: Time for Companies to Follow Suit

Following European Parliament final vote paving the way for reusable packaging, Oceana calls on major beverage and bottling companies to take the lead in transition to reuse

The European Parliament today voted to formally adopt a new regulation which establishes reusable packaging requirements for beverages. The targets for reusable beverage packaging are a minimum of 10% by 2030, and 40% by 2040. The new law, “The Packaging and Packaging Regulation” (PPWR), once in force, will apply to the 27 countries of the and impact approximately 440 million consumers. Importantly, it is expected that an outcome of this regulation will be that many of these consumers will soon be given the option to purchase beverages in reusable packaging in countries where this option currently doesn’t exist.

read more https://oceana.org/press-releases/europe-chooses-reuse-time-for-companies-to-follow-suit/